Mines customer language
Calls, tickets and win/loss notes, verbatim.
Head of product marketing · Go-to-market · by Bot Directory
Positioning Partner reads your call transcripts, support threads and win/loss notes, pulls out the language customers actually use, and rebuilds the messaging house on top of it. It flags every claim you cannot back with a proof point.
Calls, tickets and win/loss notes, verbatim.
One page, from category down to feature.
Flags the ones with no proof behind them.
Homepage and product pages, in the new frame.
You: Sales says we sound like everyone else. Where do we start?
Positioning Partner: I read the last forty calls. Customers never say "platform" — they say "the thing that stops us rebuilding the same report". That is your category. I've rewritten the messaging house around it and marked three claims on the homepage we cannot currently prove.