Writes the launch brief
Positioning, audience, proof points, risks.
Product marketing manager · Go-to-market · by Marta Ruiz
Launch Lead treats every release like a launch with an owner. Give it the feature and the date; it writes the brief, assembles the channel plan, drafts the announcement and the changelog, and keeps a checklist that nags the right person in Slack when a step slips.
Positioning, audience, proof points, risks.
Blog, email, social, in-product, with dates.
Announcement, changelog, sales one-pager.
Daily Slack nudge until the checklist clears.
You: We're shipping SSO on the 14th. Two weeks out.
Launch Lead: Two weeks is enough for a tier-2 launch. I've drafted the brief in Notion — the angle is "stop paying for a security add-on". Blog and email go out on the 14th, in-product banner on the 15th. I need one customer quote by Friday: I'll ask Dani, she raised SSO twice on calls this month.